By Louann Brizendine
Why are girls extra verbal than males? Why do ladies keep in mind info of fights that males can’t take note in any respect? Why do ladies are inclined to shape deeper bonds with their woman acquaintances than males do with their male opposite numbers? those and different questions have stumped either sexes through the a long time.
Now, pioneering neuropsychiatrist Louann Brizendine, M.D., brings jointly the newest findings to teach how the original constitution of the feminine mind determines how ladies imagine, what they worth, how they convey, and who they love. whereas doing study as a scientific scholar at Yale after which as a resident and college member at Harvard, Louann Brizendine came across that most of the medical info in lifestyles on neurology, psychology, and neurobiology centred completely on men. in keeping with the overpowering desire for info at the girl brain, Brizendine verified the 1st sanatorium within the nation to review and deal with women’s mind functionality.
In The woman Brain, Dr. Brizendine distills all her findings and the newest info from the clinical group in a hugely obtainable publication that educates ladies approximately their certain brain/body/behavior.
The consequence: girls will come clear of this publication understanding that they've a lean, suggest, speaking computer. males will increase a major case of mind envy.
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Extra resources for The Female Brain
Example text
Er ist Teil eines ausgeklügelten Belohnungssystems in unserem Gehirn. Der OFK stellt sich die Frage: „Ist diese Marke eine Belohnung für mich? “ Wenn die Antwort Ja lautet, dann erst entsteht Verhalten. Hier wird auch der Belohnungswert mit anderen Aspekten verrechnet, also zum Beispiel, ob ich mir das Menü leisten kann, was andere von mir denken, wenn ich mir das kaufe und vieles mehr. Es wird folglich nicht nur die Marke selbst bewertet, sondern auch ihre „Passung“ mit der Situation und dem persönlichen Selbstkonzept.
Bei Workshops hilft es manchmal schon, die Plätze zu tauschen, um auf neue Ideen zu kommen. Der Hintergrund wirkt indirekt auf alles was wir tun, ohne dass wir es merken. 2009 12:51 Uhr Seite 30 TEIL I. Das Geheimnis starker Marken Der Framing-Effekt: Marken wirken als Hintergrund für Produkte Warum ist all das so entscheidend für die Entschlüsselung von Marken? Die Antwort lautet: Marken wirken als Hintergrund, Produkte als Figur. Starke Marken lassen ein Produkt subjektiv „heller“ erscheinen, statten es mit einer Anziehungskraft aus.
Starke Marken wirken als Frame, als Referenz- und Bedeutungsrahmen für das Produkt. Dieser Framing-Effekt ist ein sehr mächtiger Wirkmechanismus, der im Autopilot wirkt und uns an vielen Stellen begegnet. In diesem Kapitel schauen wir uns deshalb den Framing-Effekt und seine Bedeutung für die Markenführung genauer an. Das Gehirn beurteilt Produkte im Kontext Der Framing-Effekt begegnet uns an vielen Stellen im Marketing-Alltag. Er erklärt zum Beispiel, warum das Verlegen eines Teppichs in einer Bücherei den Umsatz erhöht: Der Teppich verlangsamt das Gehen, bringt Menschen zum Schlendern, es entsteht der Frame „Shopping“ statt „Einkaufen“.