Social Media in Travel, Tourism and Hospitality: Theory, by Evangelos Christou, Marianna Sigala

By Evangelos Christou, Marianna Sigala

Social media is essentially altering the best way guests and travelers seek, locate, learn and belief, in addition to collaboratively produce information regarding tourism providers and tourism locations. proposing state of the art conception, examine and case stories investigating net 2.0 functions and instruments that remodel the position and behavior of the recent iteration of guests, this publication additionally examines the ways that tourism companies reengineer and enforce their enterprise versions and operations, akin to new carrier improvement, advertising, networking and information administration. Written by way of a global team of researchers widely recognized for his or her services within the box of the net and tourism, chapters contain purposes and case stories in a variety of go back and forth, tourism and relaxation sectors.

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Extra info for Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

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Edu/refereed/CHRIE_2010/Friday/14 [accessed: 23 December 2010]. , Schmitz, B. and Spencer, T. 2006. Networks, clusters and innovation in tourism: A UK experience. Tourism Management, 27(5), 1141-1152. 0 and Networks in Wine Tourism 23 Ozgen, E. A. 2007. Social sources of information in opportunity recognition: Effects of mentors, industry networks, and professional forums. Journal of Business Venturing, 22(2), 174-192. , Arino, A. and Mellewigt, T. 2006. Entrepreneurial alliances as contractual forms.

And Jaffe, A. 2006. Do alliances promote knowledge flows? Journal of Financial Economics, 80(1), 5-33. Iannella, R. 2009. Industry Challenges for Social and Professional Networks. W3C Workshop on the Future of Social Networking, Spain. Kolyesnikova, N. and Dodd, T. 2008. Effects of winery visitor group size on gratitude and obligation. Journal of Travel Research, 47(1), 104-112. Lee, Y. and Cavusgil, T. 2006. Enhancing alliance performance: The effects of contractual-based versus relational-based governance.

2011. 0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence. Computers in Human Behavior, 27, 655-661. Yoo, K-H. and Gretzel, U. 2008. What motivates consumers to write online travel reviews? Information Technology & Tourism, 10, 283-295. com Evangelos Christou and Athina Nella 1. Introduction Networks can act decisively for synergies and value creation in many sectors of the economy and wine tourism is not an exception. As Bras et al. (2010, p.

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