By Stephen Wendel
Nonfiction, behavioral
A new wave of goods helps humans swap their habit and day-by-day workouts, no matter if it’s workout extra (Jawbone Up), taking regulate in their funds (HelloWallet), or organizing their e mail (Mailbox). This useful consultant indicates you ways to layout a majority of these items for clients looking to take motion and attain particular goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step by step throughout the technique of utilising behavioral economics and psychology to the sensible difficulties of product layout and improvement. utilizing a mix of lean and agile improvement tools, you’ll examine an easy iterative strategy for deciding on objective clients and behaviors, development the product, and gauging its effectiveness. realize how you can create easy-to-use items to aid humans make optimistic changes.
• research the 3 major suggestions to assist humans swap habit
• determine your target market and the behaviors they search to alter
• Extract person tales and establish stumbling blocks to behaviour switch
• advance powerful interface designs which are relaxing to exploit
• degree your product’s effect and study how you can increase it
• Use sensible examples from items like Nest, Fitbit, and Opower
Read or Download Designing for Behavior Change: Applying Psychology and Behavioral Economics PDF
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Additional info for Designing for Behavior Change: Applying Psychology and Behavioral Economics
Example text
For example, ask about the approximate time when he starts to drink; where and with whom he usually drinks; the period of time spent drinking; the amount and type of alcohol consumed; and when and how he stops drinking. If you have more time available (about 30 minutes), you might want to use the Timeline Followback (TLFB) method to construct a record of your client’s drinking over a particular period of time—usually the past three months. Using a calendar and starting with particular events that might help your client to recall his drinking, such as holidays, special occasions and social events, this method can be used to reconstruct your client’s pattern of drinking over time.
It can be useful to map out your client’s main social contacts, including who is likely to support his endeavours to change and who is likely to influence him to use or drink. The technique of drawing a ‘social atom’ described in Chapter 19, Working with Young People can be adapted for adult clients. Involvement of Concerned Others in Treatment If your client is accompanied by family or concerned others when he comes to assessment, find out how they view his drug or alcohol problem. Are there any differences of opinion about the seriousness of the problem?
Cut-off scores for the SDS of 4, 3 and 6 indicate dependence for amphetamine, cannabis and benzodiazepines respectively (Dawe, Loxton, Hides, Kavanagh & Mattick, 2002). If your client has a high severity of dependence, he is likely to benefit from a longer and more intense form of treatment which not only addresses his drinking or drug problem, but also helps him to deal with other problems associated with his substance use. , 2003). Instead, provide him with personalised feedback based on the results and then ASSESSMENT 25 explore his reactions and preferences for treatment (see Chapter 3, Motivational Interviewing).