Cybersoviet. Utopie postdemocratiche e nuovi media by Carlo Formenti

By Carlo Formenti

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It. Feltrinelli, Milano 2001. 16 I / I N D I V I D U O IN Kl l'I 1 < ui la condivisione delle conoscenze è compatibile con la lotta di limi contro tutti per ottenere il riconoscimento (misurabile in termini di reddito e/o reputazione) dei pari. com sono la forma estremizzata di un modello produttivo che si estende progressivamente a tutta l'economia, il miscuglio di cooperazione e competizione che caratterizza le rela/ioni Ira i lavoratori della conoscenza è, secondo Castells, il paradigma di un nuovo sistema di relazioni che abbraccia l'intera società.

35 Ma che cosa spinge la gente a lavorare gratis? Per spiegarlo, argomenta Benkler, non è necessario ipotizzare un'improvvisa mutazione antropologica che ha cambiato la "natura umana", ma occorre piuttosto analizzare come sono cambiate, e continuano a cambiare, le condizioni materiali della produzione, contribuendo ad accrescere l'importanza relativa della condivisione e dello scambio collettivo. 3é Attenzione però: tutto ciò, secondo Benkler, non coincide con il declino della produzione di mercato; al contrario, l'emergere di motivazioni "non commerciali" dell'attività produttiva e l'evoluzione di quest'ultima verso nuove forme di cooperazione sociale "mette al lavoro" un'incredibile quantità di tempo, risorse ed energie che nell'economia tradizionale sarebbero stati sprecati o utilizzati solo per il consumo.

38. Ibidem, p. 122. 27 il. 39 Benkler attribuisce un peso decisivo a quest'ultimo punto, nella misura in cui è convinto del fatto che: 1) la principale - se non l'unica - "risorsa scarsa" della nuova economia dell'informazione è divenuta la competenza umana che risiede in ogni individuo; 2) tale risorsa non può essere facilmente trasferita da una persona all'altra né "aggregata" come avveniva con i macchinari della produzione industriale. Naturalmente, le imprese possono accedere a tale risorsa attraverso il mercato del "lavoro creativo" (vedi capitolo 2), ma non possono "comprarne" la quota - sempre più consistente che si genera spontaneamente nelle reti fondate sull'amicizia o su altre relazioni di vita quotidiana: "L'economia dell'informazione in rete reca con sé la promessa di proiettare la ricchezza della vita sociale al centro dell'economia e della produzione".

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