Proofiness: The Dark Arts of Mathematical Deception by Charles Seife

By Charles Seife

The bestselling writer of Zero exhibits how mathematical incorrect information pervades-and shapes-our day-by-day lives.

in accordance with MSNBC, having a toddler makes you silly. you definitely lose IQ issues. Good Morning America has introduced that traditional blondes can be extinct inside 2 hundred years. Pundits envisioned that there have been greater than one million demonstrators at a tea celebration rally in Washington, D.C., although approximately sixty thousand have been there. Numbers have atypical powers-they can disarm skeptics, befuddle newshounds, and hoodwink the general public into believing virtually whatever.

"Proofiness," as Charles Seife explains during this eye-opening e-book, is the paintings of utilizing natural arithmetic for impure ends, and he reminds readers that undesirable arithmetic has a gloomy part. it truly is used to convey down cherished govt officers and to nominate unfit ones (both Democratic and Republican), to convict the blameless and acquit the to blame, to smash our economic climate, and to mend the results of destiny elections. This penetrating examine the intersection of math and society will attract readers of Freakonomics and the books of Malcolm Gladwell.

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The Place of Play: Toys and Digital Cultures (Amsterdam by Maaike Lauwaert

By Maaike Lauwaert

Expertise has come to dominate the area of toys and gaming. Given the massive acclaim for machine video games, in addition to the expanding function performed by means of the electronic in youth actions, it’s no longer striking that the realm of play has come to exist on the borders of technological creation and intake. where of Play takes on electronic toys and laptop video games as a website for strategic learn into the character, features, mechanisms, and difficulties to hand in our modern evaluation of what it ability to play. Maaike Lauwert facilities her dialogue at the “geography of play,” which contains assorted features of play itself, together with the layout of a toy, the discourse surrounding it, and the ways that it's really utilized by its participant.

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On the Way to Component-Based 3D/4D Geoinformation Systems by Martin Breunig

By Martin Breunig

The ebook bargains with primary issues: info modeling and administration for 3D gadgets in the course of diverse time states and the hole of geoinformation structures to a brand new iteration of component-based GIS. the way in which from first geo-database kernel structures to a component-based GeoToolKit is gifted. additionally, the implementation of a component-based GIS with geological and geophysical purposes is defined. With the typical information entry to a geo-database the geological and the geophysical functions are introduced nearer jointly and benefit from each one other's interpretations of the information.

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Managing Social Media and Consumerism: The Grapevine Effect by Rajagopal

By Rajagopal

The social media and unfold of conversation via quite a few social networks shape the conversation grapevine. this can be an rising casual channel of commercial conversation and a serious aspect in development the posture of an organization in a aggressive industry. The grapevine impact is contributed to via the social media via word-of-mouth that stretches through the industry without reference to a few of the measures taken through businesses to construct their model and aggressive posture. This quantity categorically reports the theories of conversation, most sensible practices in social media and former examine, and analyzes the company involvement in the direction of strategic and tactical stewardship in serving customer-centric company requisites. there are various different types of grapevines which are built in quite a few niches which stem from emotion, sensitivity, character, assumptions, studies, and social conventions. via an exam of this sensible phenomenon of the grapevines and their impression, and via bringing up examples of varied businesses, Managing Social Media and Consumerism discusses the easiest how you can outline a social media plan.

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Beginning Scripting Through Game Creation by Jeanine Meyer

By Jeanine Meyer

"Beginning Scripting via online game production" teaches uncomplicated programming recommendations utilizing easy video games as examples. The e-book is an creation to scripting, targeting good judgment, occasion dealing with, and alertness improvement utilizing HTML and JavaScript, with a few dialogue of alternative programming languages. capabilities, variables, items, and occasions are brought. The textual content additionally covers recommendations to help you familiarize yourself along with your viewers and paintings iteratively to supply a complete application. each one bankruptcy starts with an summary of the techniques that might be lined, by way of directions on find out how to enforce them, and completing with a precis and evaluation questions so that you can perform your new abilities. uncomplicated video games are used during the ebook to supply difficult yet approachable examples that assist you maximize your knowing of the strategies and talents being taught. you are going to research crucial abilities that would show you how to construct upon the book's tasks and lead them to your individual. Real-life examples and information in the course of the publication assist you take into consideration and practice what you're studying. No previous programming or scripting event is important, so that you can start right now with "Beginning Scripting via online game Creation"!

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Social Media in Organisationen: Strukturation und by Stefan Hauptmann

By Stefan Hauptmann

​Stefan Hauptmann befasst sich in seiner Arbeit mit computervermittelter Kommunikation im Allgemeinen und sozialen Medien im Speziellen und ihren Wirkungen in Organisationen. Im Zentrum der Erörterung steht der Versuch, die Strukturationstheorie von Anthony Giddens als metatheo­retischen Erklärungsrahmen einzuführen und weiter zu entwickeln.

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Erfolgreiches Social Media Marketing: Konzepte, Maßnahmen by Michael Ceyp, Juhn-Petter Scupin

By Michael Ceyp, Juhn-Petter Scupin

Heutzutage lautet die Fragestellung nicht mehr ob, sondern wie Social Media advertising zu betreiben ist. Ceyp/Scupin stellen bei der Beantwortung dieser Frage eine strategische, entscheidungsorientierte Sichtweise in den Vordergrund. Dabei garantiert die Konzentration auf übergeordnete strategische und operative Fragestellungen die längerfristige Relevanz der Aussagen.​

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The MPEG Representation of Digital Media by Leonardo Chiariglione (auth.), Leonardo Chiariglione (eds.)

By Leonardo Chiariglione (auth.), Leonardo Chiariglione (eds.)

More and additional info, audio and video but in addition a number of different info kind, is generated, processed and utilized by machines this present day, even if the tip person could be a human. the end result over the last 15 years has been a considerable elevate within the kind of details and alter within the approach people generate, classify, shop, seek, entry and devour info. Conversion of knowledge to electronic shape is a prerequisite for this superior computer position, yet needs to be performed having in brain requisites reminiscent of compactness, constancy, interpretability and so forth. This e-book offers new methods of facing electronic info and new forms of electronic info underpinning the evolution of society and business.

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Focus on 3D terrain programming by Trent Polack

By Trent Polack

You have got simply came across the single publication out there devoted to 3D Terrain Programming. This identify from the most effective Press specialize in sequence might be a really enjoyable and intriguing academic event during the international of 3D terrain packed choked with demos, figures, and data. it is going to take you from the main easy terrain engines to those who play a crucial half in flight simulations. essentially exact on the Win32/OpenGL platform, specialise in 3D Terrain Programming will train you just about every little thing you should learn about terrain engines, interval.

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