Books, Bytes and Business: The Promise of Digital Publishing by Bill Martin, Xuemei Tian

By Bill Martin, Xuemei Tian

How are companies responding to worldwide alterations in markets pushed by way of adjustments in know-how? regardless of the undefined, the traits are favourite: globalization and the increase of business conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and creation, all mirrored within the emergence of recent gamers, new services and products and new sorts of festival. As arguably the 1st knowledge-based company, booklet publishing offers an awesome atmosphere for the examine of problem and chance. The is at the moment experiencing fierce degrees of festival, severe monetary pressures, restructuring and the specter of technology-induced obsolescence. additional to those are the demanding situations posed through new and capability entrants to the industry, the emergence of recent services, new methods of doing enterprise, together with buying and selling in digital markets, and the vulnerability of conventional company types. The suitability of e-book publishing as a context for getting to know the emergence of knowledge-based company turns into all too obvious. via combining basic learn with secondary research drawn from the suitable literatures, "Books, Bytes and enterprise" is either a readable and informative account of industrial within the knowledge-based economic system.

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As Chapters 4 and 5 are devoted entirely to the subject 20 Books, Bytes and Business of technological change and its implications for book publishing, this section is intended only to capture the essence and wider implications of the current stage of technology development. In order to understand such developments, it is necessary to get behind the VSHFL¿F WHFKQRORJLHV DQG ORRN IRU WKH UHDVRQV ZK\ WKH\ PLJKW EH LPSRUWDQW WR publishing. Clearly, the adoption of any kind of technology can have a direct link WRLVVXHVRIFRVWDQGHI¿FLHQF\DQGWRSURGXFWLYLW\DQGSUR¿W,QVRPHZKDWPRUH DEVWUDFWWHUPVEXWVSHFL¿FDOO\UHOHYDQWWRERRNSXEOLVKLQJKRZHYHUDUHWKHNH\ themes of content, convergence and communication.

Furthermore, while further restructuring is likely, this could involve more than the simple expansion of conglomeration. Potential outcomes could include the devolution of some of the largest companies or their reorganization into vertically focused businesses. Just as likely, however, could be The Business of Book Publishing 33 the emergence of alliances between trade publishers with rich backlists and those based on the internet or focused on ePublishing (Publishers Lunch Deluxe News E ,QWKHPHDQWLPHDVLQGXVWU\VWUXFWXUHVVWDI¿QJOHYHOVDQGRUJDQL]DWLRQDO cultures respond in varying degrees to the pressures of change, fears of current and continuing hard times persist.

As Chapters 4 and 5 are devoted entirely to the subject 20 Books, Bytes and Business of technological change and its implications for book publishing, this section is intended only to capture the essence and wider implications of the current stage of technology development. In order to understand such developments, it is necessary to get behind the VSHFL¿F WHFKQRORJLHV DQG ORRN IRU WKH UHDVRQV ZK\ WKH\ PLJKW EH LPSRUWDQW WR publishing. Clearly, the adoption of any kind of technology can have a direct link WRLVVXHVRIFRVWDQGHI¿FLHQF\DQGWRSURGXFWLYLW\DQGSUR¿W,QVRPHZKDWPRUH DEVWUDFWWHUPVEXWVSHFL¿FDOO\UHOHYDQWWRERRNSXEOLVKLQJKRZHYHUDUHWKHNH\ themes of content, convergence and communication.

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