Animation.From cartoons to the user interface by Bay-Wei Chang

By Bay-Wei Chang

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Videos, die direkt auf Facebook gestellt werden, werden von dem Netzwerk besser verbreitet und technisch bevorzugt behandelt (Autoplay), sodass sie wesentlich mehr und stärker wahrgenommen werden als beispielsweise verlinkte oder eingebettete YouTube-Videos. • Geben Sie gelegentlich einen „Call to action“ ab; das heißt, stellen Sie eine Frage, rufen Sie zu Kommentaren und Likes auf. • Geben Sie den „Call to action“ nur dann ab, wenn er inhaltlich Sinn macht. Übertreiben Sie es mit den Fragen und den Aufrufen nicht und belassen Sie es ggf.

Beanspruchte er doch eine gewisse Allgemeingültigkeit für seine Reportagen und wollte er doch das Beobachtete und nicht sich selbst in den Mittelpunkt stellen. Das Blog, zu Beginn oft als „Webtagebuch“ übersetzt, veränderte die Lage. Viele Blogger, die keine gelernten Journalisten waren, scherten sich wenig um die althergebrachten Konventionen und verwendeten ganz selbstverständlich das „Ich“. Sie äußerten ihre eigene Meinung, steuerten ihre eigene Expertise bei, berichteten von ihren eigenen Erlebnissen.

Der sollte allerdings authentisch sein, persönlich antworten etc. • Videos, die viral sehr erfolgreich sind, machen Ihren Channel bekannt und führen zu neuen Abos. Wenn sich Ihre Videos nicht viral in Sozialen Netzwerken verbreiten, wird Ihr Channel nur sehr langsam wachsen und Abonnenten gewinnen. • Wenn Sie einen Special-Interest-Channel aufbauen, machen Sie Ihren Channel und Ihre Videos in der entsprechenden „Gemeinde“ bekannt, werben Sie in den entsprechenden Foren und Webseiten oder auch zielgenau in Sozialen Netzwerken.

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