By Goran Svensson
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116-9. W. M. (1997), “Economics journal rankings by the type of school: perceptions versus citations”, Quarterley Journal of Business & Economics, Vol. 36 No. 1, pp. 60-79. , Kiel, G. N. (2004), “Perceptions of marketing journals by senior academics in Australia and New Zealand”, Australasian Marketing Journal, Vol. 12 No. 2, pp. 51-61. M. (1992), Publish, Don’t Perish: The Scholar’s Guide to Academic Writing and Publishing, Greenwood Press, Westport, CT. A. and Theoharakis, V. (2001), “Global perceptions of IS journals”, Communications of the ACM, Vol.
Svensson (2006) finds that 84 percent of articles are solely based upon North American research data. In addition, 92 percent have a research design that includes North American research data (Svensson, 2006). Review of criteria (percent) Table I. Summary – review of research and journal criteria Research North American affiliation of authors Empirical research data National research data North American research data Quantitative methods Journal North American affiliation of editors North American affiliation and composition of editorial boards 89-95 87 92 83-92 91 100 92 There is a skewed distribution of methodological approaches to explore marketing topics (Svensson, 2005).
Some authors have suggested that having global editors and editorial boards might increase global inclusions (Svensson, 2005; Rosenstreich and Wooliscroft, 2005; Stremersch and Verhoef’s, 2005). There may be other initiatives at the national level to improve research performance and global dispersion. Existing research has not examined how proactive research development programs might impact on publishing success. Notes 1. Stremersch and Verhoef (2005) – JM, JMR, JCR, MKS and IJRM; Wilkie and Moore (2003) – JM, JMR, JCR, MKS and JPPM.