Missed call is an awesome tool provided by the telecom revolution which has changed the way lead generation is looked upon in our economy today. Here a caller can reach out to the brand, register his preferences for a particular product / service, ask for extended SMS menu for further interactivity & also a call back from the call centre for better engagement.
Also it can be used in data collection for market research purposes & other polls & surveys too & the main factor which has contributed to the high adoption of the solution is ZERO cost to the customer factor.
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